Background

McDonald’s is the number one most downloaded food and beverage app on the planet, with a 4.8-star rating from 5.5 million reviews in the App Store. With over 150 million active loyalty members, McDonald's is an industry leader in the loyalty space and one of the world’s best-loved brands.

McDonald's mission is to make delicious feel-good moments for everyone, and the MyMcDonald’s loyalty program represents a unique opportunity to amplify that mission by making every customer feel like one in a billion.

In my work with McDonald’s, I've focused on optimizing the loyalty and digital value experience while also envisioning the future of McDonald’s loyalty. My goal has been to design scalable, forward-thinking solutions and systems that empower McDonald's to meet its ambitious loyalty objectives. 

Roles & Responsibilities

I joined the McDonald's account at Huge in October 2021, initially contributing to a variety of web, mobile, and kiosk initiatives. As ways of working shifted at McDonald’s, my focus shifted to loyalty and digital value initiatives with a mobile-first approach. In 2023 & 2024 I led discovery and design efforts to enhance the loyalty experience, guiding cross-functional teams through design-thinking workshops, identifying strategic opportunities, and recommending research and design approaches to help us meet our goals.

Case Studies

Due to client confidentiality agreements, I’m unable to share detailed case studies publicly. Please reach out for more information on my McDonald's projects.

Redemption Improvements

Designing solutions to encourage MyMcDonald’s loyalty members to redeem rewards more often, maximizing the value they get from their digital experience.